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Staging For Home Owners
Sell your home faster with Capital 10 Interiors


Occupied Home Staging Process
We have a 3 step process for occupied homes.

The First Step: The Consultation.
This is where we meet our client in their home and get to know them, find out what they are hoping to gain from this experience and if they have any questions about home staging. We will then proceed to start the home evaluation. This process may take 1.5 - 2 hours, maybe even longer for significantly larger homes. We will use our Home Evaluation Handbook to mark off items that apply to the home, as well as make additional notes as needed. We discuss, selling colours if appropriate, de-cluttering, depersonalizing without impersonalizing, we also make recommendations on items that may be needed throughout the home if needed, as well as throughout the book we will mention if each room will benefit from a Resale Redesign Package (this will be described in step 3). Once the home evaluation is completed, we will sit back down with the home owners and discuss our top 10 recommendations for the home and develop a preliminary game plan.

The Second Step: The Preparation Work.
During this time we will contact the owners (usually 1-2 days after the consultation) to find out how they would like to proceed with the implementation of the preparation work and develop the actual game plan. Prep work is the basic cleaning, de-cluttering, depersonalizing, organizing, repair, and maintenance issues that were addressed in the Home Evaluation Book. The owners may choose to do the prep work themselves and then give us a call back once it is done to implement the showcasing. If the owners are pressed for time, we may assist them with finding a handyman or a painter to help take some of the items off of the list. This is done only if requested by the owner. We also offer packing assistance should your time be strict, let us help you.

The Third Step: The Showcasing.
The preparation work must be completed before this stage. This is where we will go back and create the focal points, move furniture around so it enhances on traffic flow, re-hanging artwork at appropriate heights, as well as doing a final run-through each room to ensure they are 100% ready for your photos. You can only make a first impression once so do not let this opportunity pass you by. A deposit of 50% is due at the beginning of the job, with the balance due at the end of the staging process. A staging and rental contract will be required at the day of staging.

Vacant Staging Process

The First Step: The Consultation
For vacant staging we start with a mini presentation on home staging. Then we move onto getting a tour of the home first so we can get a feeling for the space and flow. We will evaluate the cleanliness and condition of the home, provide suggestions to the home owners and make a list of items we suggest for the space. Once the consultation is finished, we will discuss your options with our company.
(Typically most staging companies only have 1 option for vacant staging which is third party rental)


1) First option is mixture of third party rental for major items such as couches, tables etc. and accessories such as artwork, vases, candles, towels etc. from Capital Home Staging & Design.


2) Second option is currently EXCLUSIVE to Capital Home Staging & Design, no other company in the city of Ottawa is using this alternative furniture to showcase homes. This is an eco friendly, easily portable, fast set up and delivery for 60% LESS than the competition. With the list of items we are suggesting we will go back to the office and draw up a proposal and e-mail it to you within 24hrs or less.

The Second Step: Showcasing
Once we pick out the inventory from either option, we will schedule a delivery and set up date. Once we are finished with the showcasing of the property, your real estate agent will be able to come in and take their photos for their marketing material on your property.

Do the Math... It REALLY WORKS!
(Information provided by the RESA-Consumer Guide downloadable on their web page.
NOTE: RESA information is for North America. Ottawa market is slightly different and we have provided Ottawa information in red beside the official RESA stats.)

The Real Estate Staging Association® (RESA®) study shows 126 homeowners had their property on the market on average of 263 days before they decided to stage. 263 days = 9 months!!! (Ottawa is 6 months)

The RESA ® study also shows 284 homes that were staged before they went on the market and they sold on average in 40.5 days. This is approximately 223 days less time on the market. 223 days = 7 months (Ottawa is 1 month)

As an example, using this formula you can determine approximately how much money you will continue to spend while your home is on the market un-staged.

If your mortgage is $1,800.00
If your direct expenses are: $300.00
Total carrying cost per month: $2,100.00

Our study shows home owners had their property on the market for an average of 9 months. $2,100.00 X 9 months = $18,900.00 in expenses.
(Ottawa home expenses for 6 months $12,600.00)

Had those homeowners staged first, their time on market would have been cut by 223 days on average (7 months). $2,100.00 x 7 months= $14,700.00 Staging their homes first would have saved them $ 14,700.00.
(Ottawa staged homes sold in 1 month would of saved them $10,500)

These numbers are all relative to individual mortgage and expenses. Use this simple formula to determine how much you will save by staging your home or listing before putting it on the market:

Mortgage + expenses (utilities etc.) = Monthly expenses
Monthly expenses X 9 months (avg. time UN-staged) = Cost to list house UN-staged
Savings: Expenses x 7 months (average time on market reduced) – staging fee = Savings if you stage your house first!

** If you have a price reduction you can also add that into the loss you are taking by listing a property UN-staged
These days home staging is very important to a fast effective sale of a home. Staging a home allows us to compete with “New” homes by giving them the appearance of being new, clean, fresh and for immediate purchase (vs. waiting a year or two for a new build). When we stage a home we are appealing to the most amount of buyers in the least amount of time. We do this by performing a consultation on your home where we help you determine what is clutter and how much it too much, what is an accessory and how to use them appropriately, how traffic flow affects buyers when they are purchasing a home, creating or enhancing on focal points within the home, appropriate selling colours because some colours are much harder to sell with than others and much more!